The point of Business Intelligence (BI) is to improve business. This is made possible by the relationship between humans and machines. Humans provide the intelligence and machines provide the processing power. Intelligence refers to people’s business know-how, understanding of data, skill sets. Processing power refers to hardware and software for quick and intuitive data manipulation.
Business people should be able to derive value from data. By combining intelligent ideas ( ? ) with good data ( ∴ ) and high function ( ƒ ), businesses should be able to achieve success ( ! ) in business intelligence: