Emotion is Also a Data Point

We must strike a balance between relying on data and emotion when making decisions. A glaring example of this is our last Presidential election here in America. Clinton relied on data and lost. Trump played on people’s emotions and won.

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Tools for predictive analytics took a hit in presidential election

http://searchbusinessanalytics.techtarget.com/feature/Tools-for-predictive-analytics-took-a-hit-in-presidential-election?utm_campaign=sba_bizapps2&utm_medium=social&utm_source=twitter&utm_content=1486489303

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